Let’s face it, the tote pump is not the easiest product to advertise in Utah. Most of the citizens of Utah do not even know what that particular product even is. The reason for this is because these types of pumps are used by industries that employ the use of industrial drums. So there is really no reason for a person or business not involved in the business of transporting or storing chemicals in industrial drums to be familiar with this type of product. All that being said, these products do exist in the state of Utah and these products do need to be advertised.

ADVERTISING THE TOTE PUMP IN UTAH

When thinking about how to best advertise this product in Utah a number of different factors must first be considered. The first factor that must be considered is who will be the target audience of this particular product. As we implied earlier, the main target audience of this particular product would be businesses that engage in the activity of storing or transporting chemicals within industrial drums. After the target audience has been identified the second factor that must be considered is what type of advertising would be most likely to catch the attention of this target audience so that they will engage with the advertisement and perhaps purchase the product.

The next factor that must be considered when advertising this particular product within the borders of the state of Utah is the proper price point for the product. This is important because if the product is priced too high then the potential customers will look for another distributor who might be selling the product for less. On the other hand if the product is priced too low then the seller of the product might not be in a position to recoup their investment.