There are many occasions on which to advertise the Wendover Fun Bus in Utah. This statement is true because this particular mode of transportation happens to be located within the territorial boundaries of the state of Utah. The important inquiry would be to figure out which population of people would make up the potential customer base for this particular service and then to channel the marketing attempts towards this population of people. It makes no sense to channel marketing to people who will never use this particular service. By contrast, it is a much more efficient use of resources to channel the marketing attempts only to those people who might take advantage of the service this bus provides.
Marketing the St George Shuttle in Utah
The next step in the process is to determine what is unique about the particular product or service and then to convey that uniqueness to the population of potential customers who make make use of it. For example, if a bus service travels a route that other bus services will not travel, this would qualify as a unique quality. Also, if the bus service provided a level of quality and comfort that other bus services did not, this would also qualify as a unique quality for that particular bus service and one worth mentioning in its advertising.
Another aspect to consider is what makes this particular product or service more native to the state of Utah than another product or service. This is the Advertise Utah Blog after all and we are in the business of writing blog posts about the advertising industry and its practices within the territorial boundaries of the state of Utah. Accordingly, it is incumbent upon us to write content on this subject but not in such a strict manner so as to omit other useful content.