In the cannabis industry, one of the issues that cannabis cultivators, manufacturers, and dispensaries face is packaging. No surprise there since cannabis packaging comes with a series of challenges.

So, if you’re interested in joining the cannabis enterprise, it’s necessary to have knowledge of some of these challenges, as well as their solutions. In this article, we’ve covered some of these problems and how to overcome them. Let’s take a look at them:

#1. Balancing Proper Packaging and Branding

One of the common problems with cannabis packaging is trying to balance proper packaging and branding while abiding by state regulations. Most times, state regulations require clear packaging or opaque packaging.

The regulation may also require mandated labels to appear in a specific location or have a certain size. Trying to keep up with these requirements (that change constantly) and include branding can be challenging.

However, one of the ways to solve this problem is going for packaging designed to give companies room for proper labelling and personal branding. To avoid sacrificing branding in favour of using legal language, some companies offer packaging with a flatter front and additional space for labelling. This is highly significant because branding and packaging go hand in hand.

#2. Being Different from Your Competitors

There are many companies involved in the cannabis business. Being able to stand out from these companies in terms of packaging can be challenging.

One of the reasons why this is challenging is due to the limited packaging shapes currently available. Consequently, this is affecting the creativity of manufacturers. In order to solve this problem, it is advisable to go for packaging providers working with product developers to create innovative packaging.

#3. Finding the Best Packaging Provider to Work With

Another common problem with cannabis packaging is finding the right packaging supplier. When looking for the best packaging provider to work with, it is advisable to not only look for providers that offer innovative packaging.

It is vital to also go for those that provide innovative packaging in addition to domestic supply chains and flexible delivery options. By sourcing domestically, you will be able to get your products much faster than when you have to wait for them to arrive from overseas.

It will not only save you time but will also cut down delivery costs. Considering suppliers that deliver on time with flexible delivery options will go a long way in making your cannabis packaging experience less challenging.

#4. Meeting Consumer Satisfaction Needs

Meeting consumer satisfaction needs is another challenge that comes with cannabis packaging. Most cannabis consumers are interested in cannabis packaging that is sustainable and easy to use.

Therefore, it is vital to go for suppliers that will meet your consumer needs. For instance, most consumers would want packaging that children will struggle to open but will be easy for them to open.

Also, some consumers want packaging that is pet-resistant. Therefore, it is necessary to consider all these and go for suppliers who can meet your consumer needs.

Final Thoughts

Knowing the issues that come with cannabis packaging is vital to a successful business in the cannabis market. However, knowing how to avoid them is even more crucial.